
We are creatures of impulse, desire, poor long term planning, and all the bad traits companies rely on to make their sale. But if you’ve ever made a painful decision to say no to buying something, in exchange for some long term gain, you know what a mature delay in gratification can benefit you. Opting to save for tuition instead of buying designer jeans is a good example So is opting to stick with your crappy-looking buy efficient cellular phone, instead of getting a shiny and sleek iPhone. So is the decision to stop smoking to prevent medical complications from happening to you, and costing you tons of dollars; not to mention preventing you from living a healthy life. (more…)